Angus+Advertising!

For those that don't know, I'm an Agricultural Journalism major at the University of Nebrasa-Lincoln. My emphasis is advertising and public relations. I have all sorts of fun in my city campus classes designing ads for sports drinks, camping resorts, and organic coffee. However, in these classes when I say my interest is agriculture, I get funny looks. After all most of my classmates have never seen an advertisement or PR campaign remotely connected to agriculture. That's why I love this video.

These fun spots from the past are famous among Angus producers. They sit in headquarters for the breed and are a point of interest on the tours. The creativity and big idea behind the ad campaign was that Angus cattle are a more practical size than other exotic cattle breeds, and was the beginning of the moderation we see in the show ring today.

The ads weren't perfect, and like the video says, we stopped before the original ending of the campaign, because the Angus breed was tired of poking fun at other breeds. It was however creative, and helped producers see Angus breed in a new way. I'm not sure what I want to do "when I grow up" but to be a part of a great beef advertising campaign would be the icing on my career cake.

'till the cows come home,

Ellie