I'll admit it, my view of agriculture advocacy has changed over the past three years. In the beginning I believed many things about sharing my story. I thought my goal should be to educate consumers by telling them "fun facts" about farming. They just didn't know enough about their food to make educated decisions, and they needed to hear the right things from me. Anyone who disagreed with me simply didn't have the facts or was a menace to society.
Now I'm not saying that I've become a fan of HSUS or that farmers and ranchers should stop telling their stories. The issue is much more complex than I could have ever imagined. However the greatest change I have made is my approach to "teaching" consumers.
On MLK day I visited the journalism college to take part in a focus group to learn about students who do crafts or other projects. After the group was done, I heard a student at the end of the table begin talking about the new health food store in town. Soon another student piped up exclaiming, "I've gone to eating only grass-fed beef because it's healthier and doesn't have all of those chemicals and steroids, plus did you know the cow's stomach isn't meant to digest corn."
I'm not making that up, he actually said those words. No, my head didn't explode. Before I could lay some truth on the guy, a little voice in the back of my head asked, "Why would he listen to you, Ellie?" I decided that voice must know something I didn't, so instead I asked him some questions about why eating healthy was important to him, and why he valued grass-fed beef. The Chicago native said he simply felt better about eating things that were healthier and more natural. Only when he asked me about what I ate did I share that I lived on a farm and ate the corn-fed beef that we raised. I didn't get the chance to correct every portion of his earlier statement, but I left there having improved his view of the beef industry as a whole. Instead of appearing like a crazy defensive beef nerd, who loudly disapproved of his opinion, I shared a conversation like a perfectly sane journalism student.
It is vital that we as a community stop defending ourselves and start engaging in conversation. If we are constantly defending something, perhaps that practice needs to be evaluated. Is it something we do simply because it is tradition? Is there a better way to use technology to achieve the same results? If the answer to both is NO! Then we must find a way to explain the practice simply and quickly. Ultimately not everyone will fall in love with agriculture, but they should feel comfortable with whatever food choices they make. Before we get defensive and share our "facts" we need to share our lives.
'till the cows come home,
Ellie
